GlobalFluency
 
Channels We Manage


CMO Council™

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 3,500 members control more than $100 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 6,000 global executives across 57 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Brand Management Institute, and the Forum to Advance the Mobile Experience (FAME).

More information is available at: www.CMOCouncil.org.

Chief Marketing Officer (CMO) Council
BPM Forum™

The Business Performance Management (BPM) Forum is dedicated to advancing performance accountability, process improvement, operational visibility and compliance in global organizations. It provides support to thousands of senior executives and practitioners representing enterprises with more than $500 billion in combined annual revenues. The BPM Forum’s C-level members engage in research, thought leadership, and knowledge exchange programs around a variety of strategic issues and challenges.

More information is available at: www.BPMForum.org.

Business Performance Management (BPM) Forum
CLOSE

The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a new affinity network and online community channel assists sales, marketing and channel professionals further their interactions, increase understanding of their allied functional areas, and provide the necessary tools, techniques and best practices for improved customer acquisition and value building. Founded by the CMO Council, in partnership with Oracle and Wall Street Journal, the organization answers of its over 3,500 members who are seeking a rich and collaborative community that connects sales executives with each other and with marketers in order to empower sales, maximize marketing efforts as a primary sales support function, and provide a robust informational resource to develop best practices in sales effectiveness.

More information is available at: http://www.closebiz.org.

CLOSE
CSR™

The Competitive Strategy Roundtable is a special interest group created by the BPM (Business Performance Management) Forum™ that focuses on researching and improving processes and methodologies for reducing competitive risk and enhancing competitive performance within the global enterprise. The Roundtable’s research and programs cover such issues as talent management, intellectual property development and protection, financial capital creation, operational efficiency, and strategic planning.

More information is available at: http://www.bpmforum.org/csr/.

Competitive Strategy Roundtable (CSR)
DRI™

Given the velocity of businesses today, the ability to make consistently effective decisions is one of the most vital, yet least understood business processes that impacts performance. Under the aegis of the BPM Forum's DecisionROI Institute and with the collaboration of Cognos, this program focuses on executive decision making -- the initiative is exploring the economics and dynamics of good, bad or deferred decision-making and their impact on the performance, outcome and momentum of business.

More information is available at: http://bpmforum.org/DecisionROI/index.htm

Decision ROI Institute (DRI)
GREEN™

The Global Renewable Energy and Environmental Network (GREEN) is an affinity group of corporate, non-profit, academic and government professionals, who are involved and interested in a wide range of clean energy and sustainability topics. We endeavor to deliver innovative resources, reports and events that advance knowledge and further reflection in a number of different areas, including renewable energy, biofuels, waste management, green building, pollution prevention, smart transportation, sustainable agriculture, environmental education and advocacy. The organization’s partners and members bring considerable industry and technical knowledge to the undertaking as the channels of communication always remain open.

More information is available at: www.bpmforum.org/green.

Global Renewable Energy and Enviromental Network (GREEN)
FAME™

The Forum to Advance the Mobile Experience (FAME) is a member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around enhancing the wireless user experience. FAME promotes the adoption of wireless applications in the best interests of industry players, bringing together influential senior marketing leaders from top mobile technology companies in the pursuit of innovations and best practices tailored towards the advancement of end user wireless applications. Current advisory board members include: ARM, Autodesk, Alcatel, Gemplus, Google, Intel, Lucent, Nokia, Nortel, Palm, QUALCOMM, Sybase, Symbian, Virgin Mobile, Vonage, Yahoo!, and others.

More information is available at: www.fameforusers.org.

Forum to Advance the Mobile Experience (FAME)
SECO™

The Software Economics Council (SECO) is an independent organization that serves as a forum for constituents to learn from and contribute to better enterprise software economics, development, and performance. SECO’s charter is guided by a leadership committee of executives from Adobe, Borland, Mercury, BEA, IBM, SAP, Siebel Systems, Sybase, webMethods, Hyperion, Cognizant, Novell, Informatica, Broadvision, Salesforce.com, EDS, Deloitte, and others.

More information is available at: www.bpmforum.org/seco

Software Economics Council (SECO)