GlobalFluency’s Authority Leadership platforms build integrated market development strategies and programs that drive intellectual capital into the marketplace through multiple channels to create market capital and demand generation.
Authority Leadership marketing molds intellectual capital into relevant advocacy agendas and point-of-view platforms to shape and influence market perceptions and establish marketers as thought leaders, knowledge brokers, and subject matter experts.
Strategic packaging of content, engaged market interaction, and a multi-channel delivery system builds market capital and the insights, access, and influence required to create demand generation.
The powerful IME model produces immediate and measurable lead and prospect opportunity improvements and drives demand generation by shaping and influencing market perceptions. For more information, download the Intelligent Market Engagement Model Presentation (PDF 1.7 MB)
More companies are now looking to GlobalFluency and the power of IME to help them quickly acquire new prospects, build long-term global relationships, predispose customers to their value proposition, and establish brand trust and credibility.
GlobalFluency has developed and produced successful IME programs for many of the world’s leading brands, including such corporations as A.T. Kearney, AT&T, Avaya, Boston Consulting Group, CSC, Deloitte, Ernst & Young, Factiva, Google, IBM , Intel, McAfee, Nokia, Oracle, Sybase, Symantec, Unica, VeriSign, WebTrends, Xerox and Yahoo!
A few of our most recent campaigns are:
Business Gain From How You Retain
The study assesses the degree to which major global brands are unifying and centralizing customer data, undertaking effective marketing analytics, embracing advanced segmentation strategies, and empowering the frontline to act on customer intelligence and behavioral knowledge.
Customer Affinity
The customer is very much on the minds of leading marketing executives these days with marketers are spending more time and resources on their customers. Profitability from Customer Affinity is an initiative developed from business schools, top market and customer relationship executives, designed to help marketers better understand how to manage the customer experience and improve return on account and customer relationships. The result is a new measure of marketing effectiveness: Customer Affinity.
Closing the Gap
As more executives are being held accountable for process and sales optimization, bridging the gap and aligning sales with marketing is a critical imperative versus a luxury of company culture. The program reached out to a wide cross-section of marketing, sales and channel management professions worldwide, as part of an initiative with the CMO Council to more tightly couple sales and marketing in helping companies drive business performance, improve lead quality and conversion rates, and acquire higher value, more profitable customers through better analytics.
Driving the Bottom Line From the Front Line
A thought-leadership initiative that addresses the challenges facing global companies in their quest to develop world-class go-to-market capabilities. The study represents a “scorecard” that highlights an alarming trend among multinational companies: marketing and sales leaders give themselves decidedly poor marks when assessing their own go-to-market effectiveness!
Perfect How You Project
What challenges are financial pros facing, how accurate are their numbers, and what changes are they undertaking in a recessionary climate? The Perfect How You Project online survey of over 340 financial professionals reveals why and how companies suffer from financial processes that take too long, involve undue aggravation, and lack the necessary accuracy and agility. It also points to priorities, predictions, and changes for these professionals navigate through a dynamic business climate.
