February 6, 2007
TechLinks
GlobalFluency has named MarketingCentral, the leader in on-demand marketing software tools for marketing resource management (MRM) with over 18,000 users worldwide, the exclusive provider of MRM tools for its internal clients as well as for the Affinity Networks™ that the organization owns and operates including the CMO Council and Business Performance Forum.
"As a worldwide organization that manages a broad array of service offerings," said Donovan Neale-May, President and CEO, "GlobalFluency needs to easily communicate, collaborate, and coordinate projects around the globe. MarketingCentral's on-demand system will provide exactly that and should prove to be of immense value in continuing our tradition of delivering excellence to our clients and partners."
"GlobalFluency has earned an outstanding reputation and a high degree of influence in the marketing world which makes them an ideal partner for us, and we anticipate a prosperous and mutually beneficial relationship for all involved," said MarketingCentral President and Co-Founder, Bill McInerny. "We are excited to be granted this exclusive partnership with GlobalFluency and the selection further validates MarketingCentral’s value proposition of being easy to use, easy to implement, and easy to afford."
The MarketingCentral system will replace GlobalFluency's existing system, which among other shortcomings does not facilitate collaboration among project team members.
"We evaluated a number of different systems," noted GlobalFluency and CMO Council Chief Operating Officer, Don Scott. "In the end it came down to the fact that the MarketingCentral system is streamlined, intuitive and extremely user friendly. The system will be enormously beneficial to our clients and the affinity groups we manage like the CMO Council (www.cmocouncil.org) and BPM Forum (www.bpmforum.org). Once members see MarketingCentral in action, they will likely want to get their own systems installed within their own respective companies."
GlobalFluency, Inc. is a worldwide communications services firm specializing in integrated, multi-dimensional campaigns that shape market perceptions, grow customer relationships, and build valued brands. With offices throughout the Americas, EMEA, and Asia, GlobalFluency combines international reach, strategic market insight and a commitment to creativity and service excellence in every client engagement. GlobalFluency founded and operates the CMO Council, an exclusive and influential thought leadership and affinity networking group of more than 2,500 senior marketing and brand decision makers from leading companies worldwide. GlobalFluency also founded and operates the Business Performance Management (BPM) Forum, which includes executive decision makers from over 1,000 companies around the world who are concerned with advancing the understanding of business performance management techniques, technologies, and processes in global enterprises.
Please visit www.globalfluency.com for more information.
MarketingCentral is the leading provider of on-demand marketing automation tools and ad agency software for marketing project management and marketing resource management. MarketingCentral provides 100% web-based tools for complete automation of corporate marketing operations, including Traffic Scheduling, online proofing, budget tracking and time tracking. For advertising, design, interactive, and public relations agencies, MarketingCentral's AgencyCentral division provides comprehensive client communication, collaboration, scheduling, and production ad agency software. More than 18,000 marketing professionals rely on our easy to use, quick to implement, and highly affordable marketing productivity tools.
Learn more by visiting www.marketingcentral.com
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