April 30, 2008
Irish Dev News

Comit, the technology PR and marketing specialist, today announced that it has joined the Global Fluency worldwide network of communications agencies in order to help Irish exporters to build their brands abroad. As the sole Irish partner in the group, Comit can provide integrated PR and communications services via seventy local offices in forty countries throughout the Americas, EMEA and Asia.

Comit's new service offering has been developed in recognition of strong demand from customers for a flexible global service. It is the first integrated PR and marketing service designed for Irish technology companies that offers global access from a single point in Ireland.

GlobalFluency operates as a worldwide independent agency network offering its clients a distinctive combination of capabilities for shaping perceptions, developing and growing markets, expanding customer relationships, and building valued brands.

Global Fluency also runs the Chief Marketing Officer (CMO) Council, a peer group network of 3,000 members who control more than EUR45 billion in aggregated annual marketing expenditures and whose organisations have combined annual revenue of over EUR350 billion.

Allan Chapman, managing director of Comit, said, "One of the biggest challenges to Irish exporters is finding flexible service providers with local knowledge and contacts in markets around the world. We can now help clients to run marketing campaigns anywhere in the world, regardless of borders, languages and cultures. We can also invite the heads of marketing of Irish technology clients to join the CMO council where they can network at a very high level with their international peers. "

Donovan Neale-May, president of Global Fluency said, "We seek to partner with the market leading independent agency in each region we address and in Ireland Comit was the outstanding choice. Ireland has a very strong reputation as a dynamic technology based economy, so it was crucial that we found a partner with the tech communications pedigree and experience that Comit clearly offers."

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