Munich, Germany (June 16, 2008) — Astaro AG, a vendor of security appliances, today announced that they have chosen the GlobalFluency member Dr. Haffa & Partner in Munich, Germany as their lead communications agency for Germany, Austria, Switzerland and Italy. With this appointment, Astaro aims to greatly strengthen its position in the European market.
Dr. Haffa & Partner will execute public relations activities for Astaro in Germany, Austria and Switzerland, with the GlobalFluency agency Theoria in Milan managing and coordinating activities in Italy. Dr. Annegret Haffa, owner-manager of Dr. Haffa & Partner, states “We are looking forward to increasing Astaro´s international communications footprint in Germany and the rest of Europe. Our in-depth experience in strategic communication consulting and our international network help us to develop and implement international campaigns quickly and efficiently.”
Arne Klein, Vice President Marketing at Astaro, says “In keeping up with Astaro’s rapid growth, it was time to expand our corporate communications internationally. Partnering with GlobalFluency allows us to increase our presence in Europe with the support of a professional team with international know-how.”
About Astaro
Astaro Corporation is headquartered in Burlington, Massachusetts and Karlsruhe, Germany. The Astaro Security Gateway, simplifying Email, Web & Network Security, has won numerous industry awards and is protecting over 30,000 networks in 60 countries. Astaro products are distributed by a worldwide network of nearly 2,500 solution partners who offer local support and services. For more information, please visit www.astaro.com.
About GlobalFluency
Global Fluency is a network of privately-owned agencies executing international
authority leadership marketing and demand generation campaigns. Our special
competency is Intelligent Market Engagement™ (IME), a powerful new model
that breaks down functional silos and integrates fragmented marketing tactics
into a cohesive strategy for demand generation, market conditioning and
prospect harvesting. We also provide database and event marketing, perception
management and marketing solution integration in both international and regional
markets.
Headquartered in Silicon Valley, GlobalFluency integrates global resources under one brand to deliver seamless cross-border programs that drive customer interaction, market advocacy and media prominence. The company has over 70 offices in 50 countries. GlobalFluency also operates influential membership groups that enable peer-to-peer networking and knowledge exchange among thousands of key decision makers and influencers. These include the Chief Marketing Officer (CMO) Council, Business Performance Management (BPM) Forum, Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Forum to Advance the Mobile Experience (FAME), Global Renewable Energy and Environmental Network (GREEN), Competitive Strategy Roundtable, Software Economics Council, and Decision Institute. www.globalfluency.com.
