Palo Alto, CA (July 17, 2008) — With over 185 guests in attendance, the Chief Marketing Officer (CMO) Council’s recent Adding Dimension to Customer Retention Webcast was a hive of questions and marketing insight. Exciting presentations by three panelists ensued.
The first panelist to take the virtual stage was Alexander J. Black, Senior Partner for CSC’s Enterprise Intelligence Practice. Black presented findings from the Business Gain From How You Retain study and introduced the audience to the CSC Customer Intelligence© Maturity Model. More information on CSC can be found at www.csc.com.
John Petralia, Senior Vice President of Marketing, from Iron Mountain was up next. Petralia delighted the audience with a compelling presentation on harnessing data to unlock customer potential. More information on Iron Mountain can be found at www.ironmountain.com.
The webcast was concluded by John Costello, Vice President of Marketing for Gateway. Costello gave an excellent talk on utilizing personas for better customer segmentation and targeting. More information on Gateway can be found at www.gateway.com.
The archived webcast and slides are available for viewing. Note if you did not register for the original webcast, you will need to register to access the archived webcast.
Many thanks to the panelists and sponsors, CSC, IBM and Dun & Bradstreet (D&B), for making this event possible. The event was a great success!
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 3,500 members control more than $90 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 6,000 global executives across 57 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), the Individualized Relationship Marketing (IRM) Center, Brand Management Institute, and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org.
